Apollo Tyres - Jaipur Tyres

“Believe you can and you're halfway there.” - Theodore Roosevelt I am Sherly Eldho from Airapuram, Kerala. I live with my husband and two children. For a long time, my family grappled with major financial #crisis, as we were completely dependent on my husband to make ends meet. The income hardly sufficed for household needs and our children’s education. I often found myself helpless, as I was unable to provide support to my family. A turning point came in my life in 2019 when I joined #ApolloTyresFoundation (ATF) organic #farming project. Training and mentoring advice received from ATF in planting materials and fertilizers motivated me to take up food crop #cultivation. I also availed a loan from the Bank and purchased two cows, which added up to an additional annual income of INR 2,16,000. With the increased income, I was able to ensure nutritious meal for my family and education of my children. Alongside my work, I also extended support to women to become financially independent. I linked one group (10 women) with government scheme for #livelihood support to start their own production units such as poultry, small fishery and tailoring units and also provided employment to four women in my unit. These women have transformed their role of a home maker to a bread winner for their families. I feel very ecstatic that I could help these women create their own identities and break the social stigma that women are housekeepers and should be confined to the four walls of the house. Over the years, I have learned that “If you have a dream, make it a goal.” “I am Sherly. It’s my identity…This is my story!”…#EkNaam Navya #NewBeginnings #IWD2022 In association with Csrbox Alliance Française de Delhi #crisis #ApolloTyresFoundation #farming #cultivation #livelihood #EkNaam #NewBeginnings #IWD2022